
Do You Need a Second Opinion? August 1, 2008
Architects and clients can both benefit from an
outsider’s perspective on design, budget, and communication issues
Summary:
How do you … assist architects and their clients on issues that arise during the design process to ensure the feasibility and profitability of a project?
“We analyze the feasibility of client
projects, whether by architects or the client,” says Ehsan, who has 35 years of
experience as an international architect. As Ehsan was giving architects
comments during her lectures about the better understanding of creating
uplifting spaces, she thought she could turn her expertise into a consulting
firm that provides a second opinion to architects and their clients. “A second
opinion is common in other fields, but in architecture we never had that.”
“At the beginning, they thought this was not
possible,” Ehsan recalls. “I knew someone who told me architects would be
stubborn—but I said, ’try me.’ I told them I am not going to be their architect
and have staff, but instead I can remain their consultant for in-house design.
I’m not there to take over the mind or job of the client or architect. I’m not
bringing elements that say ‘I’m better,’ but instead providing entreaties and points
of my expertise on spaces. I’m not there to take the job. Since I’m not on
anyone’s payroll, I bring a fresh eye to their design, construction, or budget
problems, or any lack of understanding between the architect and client. I
won’t jeopardize the wholeness of their concept.”
Gives architects and clients a better understanding of
space
“Either side will hire me to provide a second opinion,” she notes. “I will
comment on selecting a design in their budget or schedule and present
architecture with features to uplift mind, body, or spirit. Issues are varied.
For instance, when architects hire me, they have clients who can’t choose from
the two or three different schemes the architects have given them. By
consulting with me, the client will hear from an outsider, completely as a
second opinion, as to which one is better and the advantages and
disadvantages.”
Ehsan points out she will bring things to the
attention of clients, who often, she maintains, don’t know how architects work.
“Most of the problems that architects and clients have are related to the lack
of client understanding. Our field is so complex and not many of us have done a
good job of educating our clients. As a second opinion, I can interfere and
show the client where things are, what can be changed to make it better, and if
there is anything wrong.”
Her experience in lecturing about creating
uplifting spaces is key to her advice. ”I follow up with the architect or
client on designs that are uplifting to the users spirits. I say spirits because
often designers won’t think of how space can influence our mind and body. But I
don’t condemn any style. The main goal of our business is how to make the
design outcome more uplifting. When a person first arrives in a space, that
feeling they have is important.”
Architects benefit from an outside opinion
Ehsan says architects can benefit from her firm’s second opinion. “When
architects work closely as a small or large team, they are so concentrated on
their point of view that they miss a lot of opportunities, and often there is
competition among themselves. The best way is for someone from the outside to
give an opinion and tell the colleagues if it’s not going well. There’s no
political issue. For example, I can show them which scheme would have a positive
result and why and how it will be profitable. This is especially important for
small firms.”
Mediating the architect, client
Besides design, a common concern that Ehsan is called upon to mediate is the
project’s budget. “The perception of the client is that the architect is
expensive. Often, the client has to pay for something and doesn’t know where it
went. For example, I often tell developers that schematics are only 5-10
percent of what we do. What happens is that the design is attractive to the client,
and that teases them, so they are willing to increase the budget. I present the
design to them but instead of a cost of $1 million it becomes $1.5 million. The
client gets excited and says they will find a way to pay it. Then in the next
stage, design development, we give them another estimate, almost the same. Then
it goes to the bidding by the contractor, which is a completely different
estimate, and $1 million becomes $2 million. The client jumps and asks ‘Why?
What?’ The architect says he or she is willing to take off some of the design
to fit into their budget. But then the client will complain about paying for
the additional time of the architect, and complain about the job being held
back.
“I give them an overview of where things can
be shifted and changed,” she continues, “to make it part of the creation to
stay on budget and on time. That can be as difficult as the creation of the
form. We help the client’s understanding before things get too complex and he
or she decides to change the architect or have the contractor finish the
project.”
Sometimes the client has asked Ehsan to help
her build the program, hire the architect by providing two or three names, and
be on their board as a consultant. She stresses it’s important to maintain
confidentiality with all parties. “My objective is that architects and clients
are unified, projects are in line with objectives, and profitability is
maximized.”
Copyright 2008 The American Institute of Architects.
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